Information Society of Our Time (Major)

Posted: November 17, 2012 in Uncategorized

As I discussed in my minor blog post there has been a transformation to a social networking society since the late 20th century.  The readings discussed that this transformation is not necessarily a bad thing for society as the current state is a balance of technological revolution and continuance of past traditions (Mansell, 2010).  Thus I believe that it is illogical for people to down talk social networking evolution as there is valuable information that can be shared quicker and easier; thus advancing society through the use of new analytic methods to gain information from consumers.  Evolution has brought change to societal methods of communication and whether viewed positively or negatively, it is an advance and not a step back in society.  As well, Mansell (2010) discussed the information age which i interpreted as “Due to the technological society we know have central information in society where everyone can access it due to coding in systems”.  Therefore we have this development of the information age to advance our knowledge globally.  Similarly the post-industrial society means that we have shifted to a more social focus rather than industrial focus which previously existed; which has also contributed to advances in knowledge.

The role of technology to the political economy is described as “Developments in behavioral economics and targeted advertising are being used to extend the reach of commerce into the online spaces created by the Internet and, arguably, little is being done to keep these commercial forces at bay”.  Thus the political economy sees little control over information and opinions being advertised to consumers. However, persons studying personal development and new forms of identity information may see it as a setback and risk to these human developments.  This also leads into the relation of information and communication technologies (ICT) to issues of control.  Through the development of ICT’s there has been privacy issues surrounding control of stored information (e.g., Facebook, online purchasing).  There is more space for advertisements and propaganda as well questionable storage of photos and personal information.  This creates a contrasting situation over the debate of whether social networking and ICT’s are(not) beneficial to society.

It is also important to not some of the terms listed throughout the Network Society reading.  The authors discuss the term “Transformation of Sociability” which revolves around the fact that people who use the internet as a means for communication are more inclined to have more friends/contacts and be more sociable and politically active than uncommon or non-internet users.  Based off of my last point it is easy to understand that social networking is not a cause of anti-socialism.  Therefore our knowledge is being enhanced through the use of social networking.  We see, we understand, and we gain information faster through social networking, allowing our capabilities to produce more results.  My previous point is justified by lexxy54’s blog ( which discusses the creation of faster and efficient information sharing due to technological advances.  This point alone made me understand that social networking may not always be a distraction, but rather a contributor to advancement of my knowledge.

Another term listed by the Network Society was “Network Individualism”.  This term means that social networking and communication through internet allow the creation of individuality and allow/disallow certain forms of communication into their lives depending on a person’s mood.  At first in my minor blog post I misinterpreted the definition; however I now understand that social networking allows us to have other forms of communication rather than telephone/face-to-face conversations; which we may avoid depending on our moods in each scenario.  We decide how we want to communicate based on our present mood and control who we want to talk to, which can establish individualism if our moods are constantly negative.  I am sure I am not the only person who agrees that depending on our mood we choose to communicate through different forms of technology or face-to-face conversations.  That makes me believe that although we can advance our knowledge through technology, it can also detract us from certain conversational settings.

Based on the above my stance towards the technological revolution is that it is a good thing for the development of society.  Every new invention has had controversy surrounding it but many advance society so that we can truly see how far our capabilities can take us.

Cheers everyone,

Anthony M

  1. […] Anthony Melillo points out in his blog, emerging from the development of ICTs are various issues of control pertaining to privacy, […]

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